Bar 54
Client: Hyatt Centric
Location: New York, NY
Scope: Menu Design
Design: Soda Back
Photos: Bar 54
The rooftop bar at the Hyatt Centric Times Square needed a polished redesign on their menus + menu covers for this elevated cocktail bar. New screw-post faux leather menus were sourced with the logo embossed in gold foil and the font set for the Brand was enhanced to feel classic yet modern. The multi-page menu incorporates custom water-color illustrations of the house cocktails, and beer/wine & spirits pages that are easy to navigate and clean & concise.